MAKING AN ENERGY PROVIDER EASY
There are many things we don’t do because we believe they are too hard to do. Ironically, once we’ve done them, we realize that it was actually quite easy.
That goes for tidying up, falling in love, fighting hate or changing your electricity provider.
To make people switch to E WIE EINFACH (E AS EASY) we created an integrated campaign that showed: everything can be easy with the right attitude.
People followed our idea and changed to “E WIE EINFACH". Now they have an easy electricity provider and a great attitude.
Manifesto
Chapter 1: Love
Chapter 2: Surviving
Chapter 3: Resistance
© 2012 HEIMAT HAMBURG
Director: Daniel Warwick