RESCUE of HSV
For 50 years the soccer club Hamburger Sportsverein has played in the German Premier League—the only club that had never been transferred to a lower tier. In the 2013/2014 season this was about to change, as HSV played their worst season ever. The team needed a motivational boost, and the fans proof that the team's well-paid players actually want to work their asses off and stay in the top league. So we developed a campaign to motivate the team as well as the fans. And to this day HSV still plays in the top league. Olé! Olé!
Manifesto
